Additionally complying with the theme of this year’s biennial, the interactive posters “consist of redefined objects in three different methods - jumping around, spinning around and opening up.” The series of posters draws on our consumption of objects and typography and the two visual components playfully interact to create a memorable campaign of posters for the typography festival. The studio’s understanding of the significance of typography in our daily lives is what informs its output. Typography connects with our sight senses and is read, processed and understood which inherently leaves a mark on ourselves even after we finish reading the letterforms. The studio analogises the existence of typography in a similar way. The studio tells It’s Nice That that “in the process of the creation, usage and consumption of ‘objects’”, a relationship is formed between consumer/user and the product.Įven after the object is consumed or dissipated, there will always be some kind of trace or imparting imprint of the connection between consumer and product. For the highly anticipated Typography Biennale, the studio designed a series of posters for the official festival’s use under the theme “typography and objects”. PangPangPang consists of the graphic designers, Chaehyn Park, Hwara Jo and Naeun Han. PangPangPang is a Korean graphic design studio utilising interactive posters for the International Typographic Biennale: Typojanchi saisai 2018-19 in Seoul. With a format that sticks to the international paper sizes, interactive posters are not so far removed from the traditionally printed poster, but offer a more appropriate means of communication for the LED screen that have popped up everywhere, including the local bus stop. One of the emerging ways to do this is with interactive posters. The creative industries have to rethink ways of representing objects in present time. We are now living in the age where digital media totally co-exists with reality.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |